think, George Michael doing lightsaber moves...
Ok, seriously, these movie tie-ins are getting out of hand. "Darth Mix" M&Ms? Come on. I generally like movies, I just don't like the promos shoved down my face in every aisle of the supermarket.
Personally, I am all for spicing up the colors of M&M's, especially if one of the colors involved is maroon. Hello, it's a Pantone world, baby, no one cares about oranges and greens anymore. However, this last Star Wars movie promotional campaign is out of control. AND, it's playing havoc with the fanatic's brains.
For instance, as we speak, there are approx. 122 people lined up 6 weeks in advance for the premiere of Revenge of the Sith, at the Mann's Chinese in Hollywood. Did you know, the movie isn't even playing there? It's playing down the street at the ArcLight. What the...? At least they have 6 weeks to haul their asses down the street.
Well, at least they didn't totally whore out the movie and do something incredibly lame like a Mr. Potato Head dressed as Darth Vader, called "Darth Tater." Oh wait. What?