My little mochi
One of them, the most famous, is Mikawaya. I'm sure EVERYONE knows that name because they invented mochi ice cream! Talk about genius. They have a store right in the heart of Little Tokyo and I always stop by and buy one!
Another downtown store is Fugestsu-Do. Also downtown, on the same street as the Japanese American Museum. Also one of the oldies - you can find them in most major Japanese markets.
My ultimate fave? Sakuraya in Gardena. It's a tiny hole in the wall, been there for years. The taste and consistency of the mochi is totally homemade and completely dream about it delicious. Plus it's fun to watch them gift wrap their boxes Japanese style, only using string and no tape.
Another place to find mochi? My house. I make it pretty often. Two words: coffee. mochi.
Like I said, my faves are the pink ones. Cause they are awesome. Like pink the color. Pink the artist. AND there is even a band called Pink Mochi. That's how good the pink ones are.